The arrival of modern communication tools has greatly increased the use of polling to influence public opinion. Readers have to be fairly knowledgeable about the science of public polling to be able to identify sloppy public opinion polls.
In this article the NY Times provides a basic review of the cautions we should take when reading articles that use public polling numbers to make a point.
Heading into the fall elections, I think all voters should be aware of these cautions.
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